Business model innovation of the Port of Rotterdam Authority (2000-2012)
Gepubliceerd in: Boekhoofdstuk in B. Kuipers and R. Zuidwijk (eds.), ‘Smart Port Perspectives: Essays in honour of Hans Smits’ (pp. 29-47), Rotterdam: Erasmus Smart Port.
Auteurs: R.M.A. Hollen; F.A.J. van den Bosch; H.W. Volberda
The Port of Rotterdam Authority (hereafter ‘Port Authority’) – with a turnover of approximately 615 million euro and around 1,160 employees in 2012 – has been able to successfully realize innovation of tis business model in recent years. A business model gives a broad-based picture of how, with whom and for whom a business creates value and how it can appropriate created value. Business models consist of several components and are focused on strengthening the competitive position. This article focuses on the role of the Port Authority’s (top) management in the timely innovation of the business model in a response to environmental dynamism. The Port Authority’s business model innovation not only contributed to strengthening its own competitive position as Port Developer, but also the international competitiveness of other firms in Rotterdam’s port and industrial complex – by far the largest in Europe – and elsewhere in the Netherlands. This illustrates how business model innovation contributes to strategic value creation.